How savvy are you when it comes to PR and Marketing?
Do you have a High PR IQ? Find out with this enjoyable but
1. Your big launch is only 10 days away when you
learn that the CEO has to go abroad and your biggest customer will no longer endorse you. All press and broadcast media have been invited.
Ring round every editor and cancel?
Try to find another tame customer?
Turn it into a "Thank You" party?
2. Youíve worked hard for weeks to get everyone to
sign off on a Press Release making a major announcement and now youíre ready
to circulate it - but time is short. Do you:-
Email it to everyone listed in Willings and
Spend the night on the phone asking each
recipient how they like to receive releases?
Pay an agency to distribute it for you?
3. Youíve sent out the Press Release youíve been
working so hard on to your target media. How do you follow up? Do you:-
Phone each editor personally to ask "Did
you get our release?"
Phone friendly journalists and ask them to
make discreet enquiries about whether your release is being used?
Forget about it and start on your next
4. A low-rent magazine thatís not even on your
target media list rips off some of your pictures from the Internet and prints
them. They are low resolution and badly reproduced. To add insult to injury, you
are not even credited. Do you:-
Phone the editor, give him a roasting and
threaten to sue if he does it again?
Write a letter of complaint to the editor,
asking him not to do it again?
Put high resolution pictures on your website,
phone the editor to congratulate him and invite him to help himself to
pictures in future?
5. You work for a company that makes/sells gold
watches. Your CEO conceives a PR plan Ė "Letís give everyone who comes
to the press conference a gold watch. Put it in the invitation -- thatís not
bribery, just a product sample!" Do you:-
Talk him/her out of it, losing Brownie points
for lacking audacity?
Go along with it, but omit the offer from the
invitation Ė leaving it to individual journalists on the day whether they
accept or not?
Ask if you can have one of the freebie
watches for your Mum?
Answers: 1. A (5 points) B (0 points) C (0
2. A (0 points) B (5 points) C (2 points)
3. A (0 points) B (0 points) C (5 points)
4. A (0 points) B (0 points) C (5 points)
5. A (5 points) B (0 points) C (0 points)
How did you score?
10 points or less
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