How savvy are you when it comes to PR and Marketing? Do you have a High PR IQ? Find out with this enjoyable but probing test!

1. Your big launch is only 10 days away when you learn that the CEO has to go abroad and your biggest customer will no longer endorse you. All press and broadcast media have been invited. Do you:-

1. Ring round every editor and cancel?

2. Try to find another tame customer?

3. Turn it into a "Thank You" party?

2. You’ve worked hard for weeks to get everyone to sign off on a Press Release making a major announcement and now you’re ready to circulate it - but time is short. Do you:-

1. Email it to everyone listed in Willings and Benn’s?

2. Spend the night on the phone asking each recipient how they like to receive releases?

3. Pay an agency to distribute it for you?

3. You’ve sent out the Press Release you’ve been working so hard on to your target media. How do you follow up? Do you:-

1. Phone each editor personally to ask "Did you get our release?"

2. Phone friendly journalists and ask them to make discreet enquiries about whether your release is being used?

3. Forget about it and start on your next release?

4. A low-rent magazine that’s not even on your target media list rips off some of your pictures from the Internet and prints them. They are low resolution and badly reproduced. To add insult to injury, you are not even credited. Do you:-

1. Phone the editor, give him a roasting and threaten to sue if he does it again?

2. Write a letter of complaint to the editor, asking him not to do it again?

3. Put high resolution pictures on your website, phone the editor to congratulate him and invite him to help himself to pictures in future?

5. You work for a company that makes/sells gold watches. Your CEO conceives a PR plan – "Let’s give everyone who comes to the press conference a gold watch. Put it in the invitation -- that’s not bribery, just a product sample!" Do you:-

1. Talk him/her out of it, losing Brownie points for lacking audacity?

2. Go along with it, but omit the offer from the invitation – leaving it to individual journalists on the day whether they accept or not?

3. Ask if you can have one of the freebie watches for your Mum?

Answers:  1. A (5 points) B (0 points) C (0 points)
              2. A (0 points) B (5 points) C (2 points)
              3. A (0 points) B (0 points) C (5 points)
              4. A (0 points) B (0 points) C (5 points)
              5. A (5 points) B (0 points) C (0 points)

How did you score?

10 points or less
Hmmm. A High PR IQ isn’t everything – you’re probably a very nice person. But if your job calls for PR skills then you need to make PR Training a high priority.   Our 1-Day Masterclass "Do Your Own PR"can help sharpen your skills.

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15-20 points
Not a bad score. Trouble is, in today’s cut-throat markets, ‘not bad’ isn’t good enough. You need to develop every ounce of PR skill to make certain that your organisation stays in the media’s eye.  Our 1-day Masterclass on "Advanced PR Skills" can give you the edge.
 
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25 points
OK – so you’re a brilliant natural PR person. But don’t rest on your laurels – talent alone isn’t enough. Make sure you’re up with the latest PR techniques, especially in crucial areas like Web Marketing and Web PR.  Our 1-day Masterclass on "Web Marketing Skills" can make you even sharper.

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