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Mastering Media Relations 
The PR training course designed for busy marketing people who need to acquire advanced PR skills, this one-day Masterclass teaches the secrets that PR professionals use to get exposure in press, radio and TV. Topics include Lobbying, Interview Skills and Advanced Crisis Management.

Learn from not one but two expert professional presenters both with decades of PR experience. Read More Here >

After attending 'Mastering Media Relations' you will be able to:

Create PR strategies that integrate ads, direct mail, exhibitions
Successfully employ advanced interview skills
Understand the rules for lobbying campaigns
Carry out and use trends surveys for PR
Avoid the pitfalls of direct email
Exploit Web News Services and Portals effectively
Know the rules for successful electronic media communications 
Get the media recognition that your organisation needs






Who should attend
Experienced marketing and PR people who need to acquire advanced skills including drawing up integrated strategic PR plans
, advanced interview and crisis management skills, lobbying and issue-based campaigns . Relevant job titles include:

Marketing Manager
Marketing Executive
Marketing Assistant 
MarComs Manager 
MarComs Executive

Relevant organisations include Small, Medium and International Enterprises,
commercial companies, not-for-profit and non-governmental organisation, Associations, Institutions and Charities. 

Course content
   How to integrate PR with the marketing mix
   Advanced interview techniques that work
   How to conduct successful lobbying campaigns
   Using Internet PR and viral marketing effectively
   Advanced crisis management & reputation management
   Classic mistakes with email PR - and how to avoid them
   Market research for PR use
   Make News portals and Web news services work for you
   Advanced case histories

Course Deliverables
As well as the advanced skills to plan and execute a strategic PR programme
that yields results, all delegates take away a full set of detailed
and comprehensive course notes. 



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Last updated 1 March 2015