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The PR training course designed for busy marketing people who need to acquire
advanced PR skills, this one-day Masterclass teaches the secrets that PR professionals use to get exposure in press, radio
and TV. Topics include Lobbying, Interview Skills and Advanced Crisis
Management.
Learn from not one but two expert professional
presenters both with decades of PR experience. Read
More Here >
After attending 'Mastering
Media Relations' you will be able to:
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Create PR strategies that
integrate ads, direct mail, exhibitions |
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Successfully employ advanced
interview skills |
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Understand the rules for
lobbying campaigns |
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Carry out and use trends
surveys for PR |
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Avoid the pitfalls of direct
email |
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Exploit Web News
Services and Portals effectively |
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Know the rules for
successful electronic media communications |
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Get the media recognition that
your organisation needs |
Who should attend
Experienced marketing
and PR people who need to acquire advanced skills including
drawing up integrated strategic PR plans, advanced
interview and crisis management skills, lobbying and
issue-based campaigns .
Relevant job titles include:
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small,
Medium and International Enterprises,
commercial companies, not-for-profit and non-governmental
organisation, Associations,
Institutions and Charities.
Course content
How
to integrate PR with the marketing mix
Advanced
interview techniques that work
How
to conduct successful lobbying campaigns
Using
Internet PR and viral marketing
effectively
Advanced crisis management & reputation management
Classic mistakes with
email PR - and how to avoid them
Market research for PR use
Make News portals and
Web news services work for you
Advanced case histories
Course Deliverables
As well as the advanced skills to plan and execute a strategic PR programme
that
yields results, all delegates take away a full set of detailed
and comprehensive course notes.
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