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Web Marketing Skills

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You'll find we are ranked Number 1 out of tens of millions of competitors. This impressive ranking results from our high level of expertise in web marketing and search engine optimisation.

We have taught hundreds of companies - large and small - how to achieve a high ranking for their sites - and how to increase their sales as a result. 

'Web Marketing Skills' is the one-day Masterclass that can teach you the Golden Rules for making your web site an effective marketing and PR tool.

Learn from not one but two expert professional presenters both with decades of internet experience.    Read More Here >

    Next Course - Thursday 27 November  - £495

What our delegates say about this course:-

"Probably – no, definitely – the most effective web course I have ever attended, really relevant and highly useful to understand how to make better use of the tools I have available."  Nikki Chadwick, Marketing Manager, South West Trains

"Very practical. Delivery very clearly explained and well paced. Would recommend!"  John Howard, Head of Marketing, Konica-Minolta UK

"Very practical advice that will really work – excellent! I have been given a great insight into the tips and tools to run successful campaigns. I will most certainly use what I have learned for instant results." Sharmayne Weston, Marketing Manager, OyezStraker.

Very enjoyable and highly relevant information pitched at the right level for the delegates . Tom Blakemore, Campaign for Real Ale

A lot of very relevant and useful insights but, more importantly, I’ve been learning things that I can apply straight away to the company’s website. Tarjinda Jnutti, Associated Newspapers

A very thorough and worthwhile course which will undoubtedly benefit my work back in the office. Laura Small, Hampshire Fire and Rescue Service

Very informative with a good range of topics. Mani Kumari-Lal, South Birmingham College

Well structured and well presented – thanks! Simon Comber, Denplan.

I really learnt a lot – thanks! Selena Hurndall, World Television

After attending Web Marketing Skills you will be able to:-

Successfully exploit the Web for marketing and PR
Make your site more effective in attracting traffic
Achieve higher visibility to the search engines
Exploit Web News Services and Portals effectively
Plan and run a successful web advertising campaign
Avoid the pitfalls of direct email 
Choose and get the best from a web designer
Build and run a virtual Press Office through your site

 

 

 

 


Course Deliverables
As well as the skills to plan and execute a strategic Web Marketing programme that yields results, all delegates take away a full set of detailed and comprehensive course notes and a free copy of the business handbook "Do Your Own PR" by course presenter Richard Milton.

Course content

   Ten magic ingredients that must go on your site

   Ten top tips for web site copy that sells

   Ten ways to make your site more visible to search engines

   Using Google Ads  effectively

   Avoiding web design features that reduce your site visibility

   How to place your keywords to make them count

   Ten classic mistakes with email PR - and how to avoid them

   How to build and run a 'virtual Information Centre'

   How to make News portals and Web news services work for you

   How to choose and use a web designer.

 

 

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