The one-day PR training course designed for busy marketing people with no
special
experience, 'PR Skills Workshop' teaches the secrets that Public
Relations
professionals use to get exposure in press, radio and TV.
Learn from not one but two expert professional
presenters both with decades of PR experience.
Learn
More Here >
Next
course - Monday 8 December 2008 - £495
What our delegates say about this
course:-
The course was very helpful and covered all the basic PR skills I
needed without trying to cover too much information. Lucy
Watson, British Horseracing Board
Best training course I've ever been on - really informative but
friendly too! Donna Rowree, Mannatech
A really inspiring course I can’t wait to get back to the
office to start actioning what I've learnt. Leyna Bruce, EMAP
Very informative course. I can use all the tips. The case studies
and examples were helpful and illustrative. Rianne Batenburg,
Merril Lynch
Really good eye-opener. Very worthwhile course. Interesting,
engaging presenters, excellent. Would like to do the next course. Linda
piac quadio, Pickfords Removals
Very informative without being daunting. Tanya Oliver,
Kent County Council
Nice to be taught by people who clearly know what they're talking
about! Excellent basic PR insight. Kerry Power, Digital
Outlook
Very informative and enjoyable day, I’m looking forward to
putting my new skills into practice. Pascal Dalton, Cellcast
Interactive TV
I've come away with loads of handy tips to help me plan my
organisations PR strategy. Thank You! Nicole Seef, The Royal
Institute of Public Health
I found the whole course interesting - and I found it all
relevant and informative. Dave Ward, Nationwide Access
Good pace, excellent surroundings and facility. Relaxing
environment. Martin Bass, BOSE.
After attending 'PR Skills Workshop' you will be able to:
 |
Plan and run a PR
campaign that really turns into column inches |
|
Understand how journalists
work and what they need from you |
|
Produce press releases
that get used |
|
Know the golden rules for
handling a PR crisis |
|
Give successful one-to-one
press interviews |
|
Successfully exploit Radio
and TV opportunities |
|
Use the Internet for effective
PR and Web Marketing |
|
Get the media recognition that
your organisation needs |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
Course content
Handling the Press - the golden rules
Successful Marketing and PR Strategies
Press releases that work
Organising 1-2-1 press interviews
Using pictures effectively
Sourcing PR information
Market research for PR use
Using Radio and Television
Web Marketing
and PR
Handling a PR Crisis
Choosing and using a PR agency
Course Deliverables
As well as the skills to plan and execute a strategic PR programme
that
yields results, all delegates take away a full set of detailed
and comprehensive course notes and a free
copy of the business
handbook "Do Your Own PR" by course presenter
Richard Milton.
|
