|
The one-day Workshop designed for busy marketing and PR people
who need
to get up to speed in all the latest Online Digital PR techniques - social
networks,
blogging, RSS feeds, viral PR, e-marketing, podcasting, videocasting,
e-books.
Learn from not one but two expert professional
presenters both with decades of PR experience. Read
more here >>
Next Course - Monday19
January 2009 - £495
What our
delegates say about this course:-
Really
good course – practical and worthwhile – thank you!
Karen
Jones, Head of Marketing Communications, Institute of Directors.
Excellent,
informative, well-run – a very enjoyable day. Jessica
Axe, HarperCollins
I
learned so much I now have to make the time to start
investigating our web site strategy further! Kelly
Gale, Prudential Property Investment Management
A
really enjoyable and valuable course. Kimberley
Green, marketing manager, Lingfield Racecourse.
Really
very useful and relevant with a lot of current information. Both
presenters very knowledgeable with obvious proven track records.
Sally
Allen, Marketing Manager, Cromwell Hospital.
Definitely
recommend the course. Have increased my level of knowledge and
feel a lot more comfortable in providing web marketing advice. Sally
Schmidt, Marketing Services Manager, MYOB UK.
Very
informative plus great tips and instructions.
Michelle
Kane, HarperCollins
The
day was well structured especially as there was so much to take
in. The relaxed atmosphere made it easy to intervene with
questions.
Eleri Davies, S4C
Both
Richard and Jacqui presented the course well and really explained
to the room how digital marketing can benefit PR. Also useful info
about social networks. This course has opened up a number of
possibilities which I will implement for my clients. Fantastic!
Scott Clarke, Whiteoaks Communications
Nice
to be taught by people who clearly know what they're talking
about! Excellent basic PR insight. Kerry Power,
Digital Outlook
Learning
about raising profile on Google was very useful! Will be bumping
my clients up as of Monday….. Chloe Handy,
Fleishman-Hillard
Good
day and lots of great information - especially on blogging and
digital press releases. Fiona Reece, Fiona
Reece PR
The
day was extremely beneficial and highlighted a number of
techniques that Whiteoaks hasn't used previously, which I am sure
we will use in the future. Vicki Ferting,
Whiteoaks Communiations
Very
interesting and informative. Will make a real difference to our
web marketing success. Clare
Toomey-Robinson, Haden Building Management
I
found it very illuminating and learned a lot.
Claire Lincoln, Denplan
Small
group, nice environment, easy to ask questions – I would come
again on another course. Helen
Manley, Genetix
After attending 'Online Digital PR Skills
Workshop' you will :
 |
Create
your own blog, and know how to identify the influential
bloggers |
|
Understand
Viral PR and how to build high-value inbound links |
|
Deploy
the do’s and don’ts of email marketing to avoid
blacklisting |
|
Understand
why RSS feeds are important to your company |
|
Harness
the power of social networks |
|
Know
the secrets of podcasting and videocasting |
|
Exploit
the power of e-books
|
Who should
attend
PR/Marketing Manager
PR/Marketing
Executive
Digital PR Manager
MarComs
Manager
MarComs Executive
Course content
Blogging and the Blogosphere
- Blogging goes corporate
- Using blogging for PR, for customer services
and for research
- How to identify and reach the influential Bloggers
- practical sessions - create your own Blog and conduct a 'Blog
Audit'
RSS
feeds
- What is RSS?
- Why is it important to your company and your clients?
- How you can tap into the power of RSS feeds
Viral
PR and Viral marketing
- Link building through embedded links
- Content management
- Delivering online digital PR to editors
- New viral technologies eg You Tube
Social
Networks and Trusted Networks
- Facebook, My Space, Second Life
- Business networks
- Consumer recommendation - how collaborative wisdom drives sales
Optimising
your website
- Reverse engineering your competitors' sites
- Keyword optimisation in PR for greater online coverage
- Site optimisation using PR techniques
- Practical session analysing your site and your competitors'
sites
Pay-per-click
Google advertising
- Creating campaigns that work
- Keeping ahead of your competitors
- How to analyse and maintain campaigns
Email
PR and marketing
- Avoiding the spam filters
- How to get whitelisted not blacklisted
- How to avoid your IP address being blocked by ISPs
- Rules you need to follow to improve delivery of your email
marketing
Podcasting
- How is it done?
- How you can podcast to press and customers
Videocasting
- How is it done?
- Using videocasting on your wesbite
e-Books
- How is it done?
- Creating ebooks and offering them for download
Click
Here to book Now!
|
