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Writing proposals that win business


Learn all you need to know to write proposals and tenders that win business in a single day. 

Your proposal document may be the only opportunity you get to win that vital contract.  Make sure your proposals are as good as they can be when they are submitted.

Learn about writing proposals that win business from not one but two expert presenters - a journalist/writer, and a marketing professional both with decades of marketing and proposal writing experience. Read More >>>

LEARNING OUTCOMES: After attending 'Writing Proposals that Win Business' you will be able to : 

Be able to carry out the preliminary work needed to fully understand the tender
Know how to write a proposal that fully meets the client’s needs – spoken and unspoken
Be able to write an engaging management summary to interest the reader from start.
Understand how to conduct an effective SWOT audit where relevant
Appreciate the importance of setting objectives that relevant to the project
Understand how to set project objectives that are SMART
Know how to use a plain but effective writing style
Understand how to present your corporate and personnel capabilities effectively
Know effective ways to present your proposals to the prospective client








Course content

  • Understanding the tender
  • Communicating with the prospective client
  • Asking the right questions to get an ‘insider’s’ brief
  • Refocusing your proposal to meet the judging criteria
  • Gathering necessary material
  • Researching the market
  • Assessing likely competitors and anticipating comparisons
  • Analysing the current situation – SWOT (if relevant)
  • Allocating responsibilities
  • Regulatory and legal constraints
  • Assembling a team (diary coordination)
  • Allocating costs and expenses
  • Writing the text
  • Be concrete and specific
  • Be brief and to the point
  • Make all targets SMART
  • Answering all the points raised in the brief
  • Your USP - Making clear why you are different from your competitors
  • Presenting your proposal to the board

What our delegates say about our courses:-

Very beneficial course, with some brilliant ‘treats’ and ‘cheats’.
Katie White, Capital Shops.

All of it was fantastic! Thank you. I think every company needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors

Exactly met my requirements for writing effective media releases/blog postings.
Tracey Harris, Sony

Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.

Excellent – I have learned a lot, especially all the detail on how to write press releases and engage with journalists. 
Betti Moser, April Textworks.

Very informative and interesting in a relaxed setting. Learning from the combined experience of Richard and Jacqui’s backgrounds. 
Georgina Way, The Wedding Planner School.

Very rewarding. Clarified how best to approach and work with the press to build long term professional relationships. Learning about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.

Motivational. Turned a topic I was apprehensive about and made it accessible. Interactive and informative – covered all the basics I was hoping for. Very well presented – having two presenters added extra dynamic to the session. Looking forward to the next course. 
Jo Watling, Swift Horsman.





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Last updated 1 March 2015