Creative Writing for Public Relations workshop
to be held at The PR Training Centre on 11 March
· Writing effective press releases
· Engaging copy for websites
· Using keyword vocabularies for competitive advantage
London, 3 February 2011: Creative Writing for Public Relations, the one-day workshop from The PR Training Centre will be presented on Friday 11 March in Covent Garden, London.
Says workshop co-presenter Jacqui Green, ‘We introduced this PR writing course last year in response to requests from marketing and PR professionals for help with the task of writing press releases and effective copy, especially for print media and for websites. We’ve responded with a workshop that covers all the most popular forms of writing including writing a press release, features, editorial submissions, case histories and web copy.’
‘Now we’ve taken the workshop a step further by explaining the importance of using keyword vocabularies in social media – for instance on LinkedIn, Facebook and even Twitter. All can have a powerful effect in driving traffic to your website and improving visibility of your social media activity, but only if you get the keyword vocabulary right.’
The course has two presenters, rather than one, both experienced professionals. Richard Milton is a journalist, writer and broadcaster who is the author of six books and writes as a freelance for both business publications and national dailies. Jacqui Green is head of a marketing and PR agency who is in regular contact with the media and has decades of experience in engaging the interest of journalists and editors through the written word.
Says Jacqui, ‘We’ve seen a high level of interest in Creative Writing for PR already this year because so many companies are having to sharpen up their marketing in an increasingly competitive marketplace. Good copywriting can provide the edge that is the difference between succeeding and just surviving.’
The one-day Creative Writing for Public Relations Workshop will be held at The PR Training Centre, Covent Garden, London, and costs £495 plus Vat (£395 for each subsequent delegate). The next workshop will be held on Friday March 11th. For further details see http://www.theprtrainingcentre.com/creative-writing-course.html
Over the past seven years, The PR Training Centre has trained delegates from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which? and Virgin
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