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The one-day Workshop that teaches busy PR and marketing people
the secrets of Marketing and Public Relations that exploit
smartphone mobile techniques and geo-location marketing.
There are now more mobile phones on the planet than there are
people. More than half of the billions of mobiles in use are
smart phones capable of surfing the web. It's crucially
important that your website and your social media are
mobile-friendly. Equally crucial is the brand new science of
geo-location marketing and PR.
Learn from not one but two expert professional
presenters both with
decades of marketing communications experience. No
technical knowledge is needed - we speak plain English!
Course content
Mobile Marketing - the golden rules
How mobile and location marketing are different
Making sure your website is mobile friendly
Making your social media campaigns are mobile friendly
Case histories of successful mobile and Geo marketing
Windows
versus iPhone and Android
Apps
and App marketing
Mobile
search marketing and Mobile SEO
Apps versus web
marketing
Geomarketing - the key
"Places " - Google, Yahoo, Facebook, Windows
Geo-based Public Relations
LEARNING OUTCOMES:
After attending
'Mobile Marketing and Public Relations'
you will be able to:
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Make your website mobile
friendly |
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Plan and execute mobile social
media campaigns |
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Understand WindowsPhone,
iPhone and Android |
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Appreciate the power of Apps |
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Understand mobile search
marketing and mobile SEO |
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Know the arguments for Apps
versus Web marketing |
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Understand the basics of Geo
marketing |
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Know how to use Geo systems
like Foursquare |
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Understand how to use online
PR campaigns |
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Know how to use the
"places" functions of Google, Yahoo, Facebook
and Windows. |
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Understand the impact of social networking
on PR |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles include:
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
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