Proposals that win business
The one-day workshop designed for busy executives tasked with
preparing the organisation's business proposals. Learn how to write
winning proposals from the experts.
Learn from not one but two expert professional
presenters both with decades of experience. Read
more here >>
Click for Next Course
date
- Fee £495
Learning Outcomes
After attending
'Proposals that win business' you will :
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Fully understand the Request
For Proposals |
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Be able to meet client's needs
- spoken and unspoken |
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Know how to conduct a SWOT
audit |
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Understand how to set SMART
project objectives |
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Know how to use a plain but
effective writing style |
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Be able to present your
capabilities in the best light |
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Know effective ways to present
your proposals to clients
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Course content
- Understanding the tender
- Communicating with the prospective client (finding out
weighting)
- Asking the right questions to get an ‘insider’s’
brief
- Refocusing your proposal to meet the judging criteria
- Gathering necessary material
- Researching the market
- Assessing likely competitors and anticipating comparisons
- Analysing the current situation – SWOT (if relevant)
- Allocating responsibilities
- Regulatory and legal constraints
- Assembling a team (diary coordination)
- Allocating costs and expenses
- Writing the text
- Be concrete and specific
- Be brief and to the point
- Make all targets SMART
- Answering all the points raised in the brief
- Your USP - Making clear why you are different from your
competitors
- Presenting your proposal to the board
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