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PR Toolbox is designed to give busy PR and
marketing people the key secrets of effective writing and pitching
of stories in a no-frills low-cost package and in a single morning.
Learn from not one but two expert presenters - a PR
professional and journalist/writer, both with decades of PR
experience.
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Key topics include How to write press releases that get used
and how to pitch them effectively to editors. Other content
includes Writing editorial submissions, Engaging social media and
What editors are looking for.
Toolbox fits your working day - starting at 10:00 and
ending at 13:00, giving attendees time
to make calls before arriving and time to attend to unfinished business in
the afternoon.
Cost is low – only £245 per delegate. Courses are held in Covent
Garden, Central London.
You also get the PR ToolBox starter kit which
contains our Top Tips and Techniques for success, plus links to Low
and No-cost press release sites, a model press release template,
list of PR resources and the URLs of key sources of media
information.
Everything you need to write and pitch press
releases that get you noticed
The workshop teaches how to write press releases that attract
attention and get used, how to sell stories to Editors effectively,
and also how to use and engage with social media and bloggers.
It is designed for anyone tasked with engaging with print or
broadcast media, or social media, to gain effective positive
coverage for their organisation or their clients.
After attending 'PR Toolbox' you will be able to:
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Write press releases
that get used |
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Know how and when to pitch to busy
editors |
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Understand why pictures are
important |
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Use the Internet for effective
PR |
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Get the media coverage that
your organisation needs |
Course content
Handling the Press - the golden rules
Successful PR Strategies
Press releases that work
Using pictures effectively
Sourcing PR information
What our delegates say :-
Very beneficial course, with some brilliant ‘treats’ and
‘cheats’.
Katie White, Capital Shops.
All of it was fantastic! Thank you. I think every company
needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors
Exactly met my requirements for writing effective media
releases/blog postings.
Tracey Harris, Sony
Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.
Excellent – I have learned a lot, especially all the detail
on how to write press releases and engage with journalists.
Betti Moser, April Textworks.
Very informative and interesting in a relaxed setting.
Learning from the combined experience of Richard and Jacqui’s
backgrounds.
Georgina Way, The Wedding Planner School.
Very rewarding. Clarified how best to approach and work with
the press to build long term professional relationships. Learning
about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.
Motivational. Turned a topic I was apprehensive about and made
it accessible. Interactive and informative – covered all the
basics I was hoping for. Very well presented – having two
presenters added extra dynamic to the session. Looking forward to
the next course.
Jo Watling, Swift Horsman.
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