Learn all you need to use Twitter effectively in PR and
marketing campaigns, in this low-cost package in a single
afternoon.
Using Twitter for Business is designed to teach busy PR and
marketing people the key secrets of using Twitter effectively in
support of their PR and marketing campaigns - and how to avoid the
pitfalls.
Learn about Twitter from not one but two expert presenters - a PR
professional and journalist/writer, both with decades of PR and
marketing experience. Read More >>>
Using Twitter for Business fits your working day - starting at
14:00 and
ending at 17:00, giving you time
to attend to business in
the morning and time to make calls afterwards.
Cost is low – only £275 per delegate. Courses are held in Covent
Garden, Central London. (Take both courses for only £495).
You also get the Using Twitter for Business starter kit which
contains our Top Tips and Techniques for success, plus links to key
sites and web resources.
Everything you need to start using Twitter as
an effective part of your marketing mix.
Key topics include: how to make Twitter a part of your PR
and Marketing campaigns, and using Twitter to join in the
conversation about your brand or your company.
Workshop content includes: how to stay connected with your
customers through Twitter, how to s hare information with
people interested in your company and how to integrate Twitter with
your communications strategy.
Learn from our case histories of organisations that have
used Twitter successfully, and those who have boobed!
The workshop teaches how to build
relationships by listening, understanding what real-time messaging
means for your business, and how to build a following – and get
the followers you want. It is designed for anyone tasked with
using social media and social networking in the service of PR and
marketing for their organisation - or their clients.
LEARNING OUTCOMES: After attending 'Using Twitter
for Business' you will be able to use Twitter to:
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Build relationships with customers and partners
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Gather
real-time market intelligence
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Get
customer feedback in real-time
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Create a
powerful, real-time communications tool |
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Track mentions
of your brands/products |
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Measure the
benefit of Twitter to your marketing |
Course content
- Your brand and Twitter
- Keyword strategies for Twitter
- Twitter speak - retweets, hashtags, and @username messages
- Direct messaging
- Share cool ideas by retweeting
- Track trending topics
- Customising short URLs
- Offer Twitter exclusive promotional deals
- Measuring the value of Twitter to your marketing
What our delegates say :-
Very beneficial course, with some brilliant ‘treats’ and
‘cheats’.
Katie White, Capital Shops.
All of it was fantastic! Thank you. I think every company
needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors
Exactly met my requirements for writing effective media
releases/blog postings.
Tracey Harris, Sony
Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.
Excellent – I have learned a lot, especially all the detail
on how to write press releases and engage with journalists.
Betti Moser, April Textworks.
Very informative and interesting in a relaxed setting.
Learning from the combined experience of Richard and Jacqui’s
backgrounds.
Georgina Way, The Wedding Planner School.
Very rewarding. Clarified how best to approach and work with
the press to build long term professional relationships. Learning
about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.
Motivational. Turned a topic I was apprehensive about and made
it accessible. Interactive and informative – covered all the
basics I was hoping for. Very well presented – having two
presenters added extra dynamic to the session. Looking forward to
the next course.
Jo Watling, Swift Horsman.
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