Learn all you need to use
LinkedIn effectively in PR and
marketing campaigns, in this low-cost package in a single morning.
Using LinkedIn for Business is designed to teach busy PR and
marketing people the key secrets of using LinkedIn effectively in
support of their PR and marketing campaigns - and how to avoid the
pitfalls.
Learn about using LinkedIn from not one but two expert presenters - a PR
professional and journalist/writer, both with decades of PR and
marketing experience. Read More >>>
Using LinkedIn for Business fits your working day - starting at
10:00 and
ending at 13:00, giving you time
to make calls before arriving and time to attend to unfinished business in
the afternoon.
It also fits with our companion course Using Twitter for Business
held from 14:00 to 17:00 the same day.
Cost is low – only £275 per delegate. Courses are held in Covent
Garden, Central London. (Take both courses for only £495.)
You also get the Using LinkedIn for Business starter kit which
contains our Top Tips and Techniques for success, plus links to key
sites and web resources.
Everything you need to start using LinkedIn as
an effective part of your marketing mix.
Key topics include: how to make
LinkedIn a part of your PR
and Marketing campaigns, and using
LinkedIn to join in the
conversation about your brand or your company.
Workshop content includes: How to turn
customers into brand advocates, Developing your LinkedIn
network, and
starting viral marketing campaigns using Twitter.
Learn from our case histories of organisations that have
used Twitter successfully, and those who have stumbled badly!
The workshop teaches: using LinkedIn Groups, Marketing,
Networks; deploying LinkedIn News Feed, Comment
box; and how to connect LinkedIn and Twitter.
LEARNING OUTCOMES: After attending 'Using
LinkedIn for Business' you will be able to :
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Extend your network connections strategically
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How to start and use LinkedIn
Groups
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Becoming a LinkedIn guru
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Use pictures, video, events,
reviews, discussion board |
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Use third party
applications |
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Run LinkedIn pay-per-click Ad
campaigns |
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Integrating LinkedIn with
Twitter, Blogs, Facebook |
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Using the Publications
application for marketing |
Course content
- Developing your network
- Viral /guerilla marketing campaigns
- Using pictures, video, events, reviews, discussion boards
- Deploying Third party applications
- LinkedIn Groups
- LinkedIn Marketing
- LinkedIn Networks
- LinkedIn Pay-Per-Click
- Connecting LinkedIn to Twitter
What our delegates say :-
Very beneficial course, with some brilliant ‘treats’ and
‘cheats’.
Katie White, Capital Shops.
All of it was fantastic! Thank you. I think every company
needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors
Exactly met my requirements for writing effective media
releases/blog postings.
Tracey Harris, Sony
Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.
Excellent – I have learned a lot, especially all the detail
on how to write press releases and engage with journalists.
Betti Moser, April Textworks.
Very informative and interesting in a relaxed setting.
Learning from the combined experience of Richard and Jacqui’s
backgrounds.
Georgina Way, The Wedding Planner School.
Very rewarding. Clarified how best to approach and work with
the press to build long term professional relationships. Learning
about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.
Motivational. Turned a topic I was apprehensive about and made
it accessible. Interactive and informative – covered all the
basics I was hoping for. Very well presented – having two
presenters added extra dynamic to the session. Looking forward to
the next course.
Jo Watling, Swift Horsman.
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