Online Digital PR Skills

The one-day Workshop designed for busy marketing and PR people who need to get up to speed in all the latest Social Media and Digital PR techniques - Digital press releases, viral PR, Blogs and Blogging, Twitter, Facebook, Linkedin, RSS feeds.

Learn from not one but two expert professional presenters both with decades of PR experience.   Read more here >>

Only £495 plus Vat

Learning Outcomes

After attending 'Online Digital PR Skills' you will :

	Be able to identify and engage with the influential bloggers
	Understand Viral marketing using social media
	Know how to use Twitter and Twitter Apps
	Know how to develop keyword vocabularies for social media
	Harness the power of Facebook and Linkedin
	Understand Social media and social bookmarking
	Understand why RSS feeds are important to your company
	Exploit social media for internal and external comms

Who should attend

PR/Marketing Manager
PR/Marketing Executive
Digital PR Manager
MarComs Manager 
MarComs Executive

Course content

Blogging and how to reach the Blogosphere
- Using blogging for PR, for customer services and for research
- How to identify and reach the influential Bloggers
- practical sessions - how to conduct a 'Blog Audit'
- Technorati tags and tag clouds

Social Networks and Trusted Networks
- Facebook, Linkedin, Second Life
- Twitter and Twitter Applications
- Business networks
- Consumer recommendation - how collaborative wisdom drives sales

Implementing Social Media campaigns
-Using Facebook for consumer-facing campaigns
-Using Linkedin for B2B campaigns
- Measuring the effectiveness of Social Media
- Case histories of Social Media campaigns

Viral PR and Viral marketing for Social Media
- Keyword vocabularies for Social Media
-  How to write a press release for social media
- Delivering PR online to social media
- New viral technologies eg You Tube

Making your website social media friendly
- Keyword optimisation for social media coverage
- Site optimisation using PR techniques
- Practical session analysing your site and your competitors' sites

Social Bookmarking
- What is social bookmarking?
- Using Reddit, Diggit, del.icio.us
- How to tap into the power of Bookmarking
- Tagging and tag clouds

RSS feeds
- What is RSS?
- Why is it important to your company and your clients?
- How you can tap into the power of RSS feeds

What our delegates say about this course:-

Really good course – practical and worthwhile – thank you!
Karen Jones, Head of Marketing Communications, Institute of Directors.

Excellent, informative, well-run – a very enjoyable day.  Jessica Axe, HarperCollins

I learned so much I now have to make the time to start investigating our web site strategy further!  Kelly Gale, Prudential Property Investment Management

A really enjoyable and valuable course.  Kimberley Green, marketing manager, Lingfield Racecourse.

Really very useful and relevant with a lot of current information. Both presenters very knowledgeable with obvious proven track records.  Sally Allen, Marketing Manager, Cromwell Hospital.

Definitely recommend the course. Have increased my level of knowledge and feel a lot more comfortable in providing web marketing advice. Sally Schmidt, Marketing Services Manager, MYOB UK.

Very informative plus great tips and instructions.
Michelle Kane, HarperCollins

The day was well structured especially as there was so much to take in. The relaxed atmosphere made it easy to intervene with questions.  Eleri Davies, S4C

Very interesting and informative. Will make a real difference to our web marketing success.  Clare Toomey-Robinson, Haden Building Management

I found it very illuminating and learned a lot.  Claire Lincoln, Denplan

Small group, nice environment, easy to ask questions – I would come again on another course.  Helen Manley, Genetix Click Here to book Now!