The one-day Creative Writing Workshop that teaches busy PR and
marketing people the secrets of effective writing for print and
online media and for the web.
Learn from not one but two expert professional
presenters both with
decades of marketing communications experience. Learn
More Here >>
Next
course - 20 September 2010 - £395
After attending 'Creative Writing for
Public Relations'
you will be able to:
 |
Write press releases that
attract attention and get used |
|
Understand what Editors are
looking for and what they need from you |
|
Know the golden rules for
creative writing |
|
Research and write powerful
case studies |
|
Write Web copy that pulls
visitors and raises your ranking with Google |
|
Understand the importance of
keyword vocabularies |
|
Construct powerful
pay-per-click Adverts |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
Course content
Creative writing - the golden rules
Using
keyword vocabularies
Press releases that work
Writing
editorial submissions
Self-editing techniques
Writing
features
What
editors want
Researching and writing case studies
Writing
for the web
Constructing powerful pay-per-click Ads
|
