The PR Training Centre
announces new half-day workshop
Creative Writing for Public Relations
London, 1.09. 2008: The PR Training Centre has
announced a new Half-day workshop on Creative Writing for
Public Relations. The workshop is designed for marketing and
PR people who are called on to write creatively, especially
for print and online media and for websites.
The workshop covers all the most popular forms of writing
including writing a press release, features, editorial
submissions, case histories and web copy. It explains the
importance of using keyword vocabularies and even covers
writing effective pay-per-click adverts.
The course has two presenters, rather than one, both
experienced professionals. Richard Milton is a journalist,
writer and broadcaster who is the author of six books and
writes as a freelance for both business publications and
national dailies. Jacqui Green is head of a marketing and PR
agency who is in regular contact with the media and has
decades of experience in engaging the interest of journalists
and editors through the written word.
Says Jacqui Green, ‘Writing skills are top of the wish
list of so many of our delegates that we have bowed to popular
demand and designed this workshop. We have been inundated with
requests for a workshop on writing effective press releases,
case study writing, writing for the web and perhaps the most
challenging, how do I write creative copy? Interest is very
high, so we are advising delegates to book their seat early to
be sure of a place.’
The half-day Creative Writing for Public Relations Workshop
will be held at The PR Training Centre, Covent Garden, London,
and costs £345 plus Vat (£295 for each subsequent delegate).
The first workshop will be held on [date ]. For further
details see http://www.theprtrainingcentre.com/creative-writing-course.html
Over the past four years, The PR Training Centre has
trained delegates from companies that include; Carlton TV,
Morgan Stanley, Associated Newspapers, British Red Cross, EMAP,
Institute of Directors, Merril Lynch, BBC World Service,
AstraZeneca, Wilkinsons, British Holidays, Southwest Trains,
Campaign for Real Ale, Konica-Minolta, Arena Leisure, World
Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which?
and Virgin Money.
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About The PR Training Centre
Founded in 2004, The PR Training Centre provides practical
one-day and half-day courses for busy people tasked with
responsibility for marketing communications, press and public
relations, web marketing and other marketing functions. The
Centre runs regular courses each month in London's Covent
Garden. Its most popular course is the one-day Masterclass ‘PR
Skills Workshop’ designed for anyone who finds themselves
responsible for raising the profile of their organisation and
gaining favourable media coverage.
Keywords: pr training, pr courses, pr training courses, PR
skills workshop, Digital PR, Web2, Internet PR, viral
marketing, trusted networks, social networking, videocasting,
podcasting, e-marketing, blogging, blogosphere, viral PR
campaigns.
For further information contact:-
Richard Milton or Jacqui Green at The PR Training Centre on
Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com
& jacqui.green@theprtrainingcentre.com
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